News & Press
Read the latest on Leadous services, executive perspectives, events, recognition, and work helping marketing teams get more value from their platforms and operations.
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press@leadous.comFeatured
September 2017
Everything Marketing: Virtual Panel of Expert Perspectives
To Outsource or not to Outsource..Repost from the Authentic Brand blog. What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the […]
Read moreJune 2026
How AI Is Reshaping the Role of the Digital Marketing Team
AI has moved from a side experiment to a working layer inside modern marketing. It is helping teams draft content, assemble audiences, surface insights, test variations, automate decisions, and personalize customer engagement at speeds manual workflows cannot match. That does not make the digital marketing team less important. It makes the team’s role more strategic, […]
Read moreMay 2026
Introducing Leadous Orbit™ The AI Operational Intelligence Framework for Connected Marketing Execution
Introducing Leadous Orbit™, an AI Operational Intelligence Framework for Connected Marketing Execution Leadous Orbit™ connects marketing operations, platform workflows, governance, campaign execution, and AI-assisted decision support into one operating framework for faster, cleaner, and more accountable execution Minneapolis, MN — Wednesday, May 27th, 2026 — Leadous today announced Leadous Orbit™, an emerging AI operational intelligence […]
Read moreMay 2026
AEM as More Than a CMS: Unlocking Hidden Potential
Discover how to unlock AEM’s hidden potential beyond CMS. Learn why enterprises underuse key features and how Leadous activates personalization, workflows, A/B testing, and more for measurable business impact.
Read moreMay 2026
Braze Isn’t “Just Another ESP.” It’s the Event Engine Enterprise Teams Actually Want.
Braze is showing up in more enterprise conversations for one reason: it was built for a world where the data warehouse holds the customer truth. Instead of forcing teams to duplicate data and logic inside a marketing platform, Braze acts as an engagement layer that reacts to real customer events across channels. For organizations moving toward warehouse-first architectures, that shift changes how lifecycle marketing actually works.
Read moreMarch 2026
Leadous Announces Strategic Partnership with Optimizely to Accelerate Experimentation and Digital Experience Optimization
Leadous announced its official partnership with Braze, a leading customer engagement platform known for enabling real-time, cross-channel communication at scale.
Read moreNews & Press
This partnership expands Leadous' digital transformation and lifecycle capabilities, giving clients additional options to operationalize continuous testing and iteration across web, product, and digital experience programs.
Leadous announced today its official partnership with Braze, a leading customer engagement platform known for enabling real-time, cross-channel communication at scale.
Leadous Appoints Judith (Judi) Cousineau as Senior Vice President of Client Operations
In this role, Judi will partner closely with Leadous leadership to align client success, delivery operations, and internal systems.
The archive
Browse the complete linked archive from the Leadous News & Press page. Each article opens in the local Leadous reader, so the archive stays in one consistent experience.
March 2026
Conflicting revenue numbers across marketing, sales, and finance quickly erode executive trust. The issue usually isn’t dashboards or attribution models — it’s inconsistent definitions, competing data sources, and unclear ownership. Fixing reporting clarity requires governance, not just better visualization.
Read articleMarch 2026
Most attribution models fail due to weak infrastructure. Learn how to fix lifecycle, ownership, and data alignment before optimizing your model.
Read articleMarch 2026
Most marketing teams build reporting backward. They start with metrics instead of decisions. The Decision-First Reporting Model flips the sequence — identifying executive decisions first, mapping them to signals, and assigning ownership to eliminate debate. If your dashboards describe performance but don’t guide action, this framework changes everything.
Read articleFebruary 2026
Most marketing teams build reporting backward. They start with metrics instead of decisions. The Decision-First Reporting Model flips the sequence — identifying executive decisions first, mapping them to signals, and assigning ownership to eliminate debate. If your dashboards describe performance but don’t guide action, this framework changes everything.
Read articleFebruary 2026
Leadous announced its official partnership with Braze, a leading customer engagement platform known for enabling real-time, cross-channel communication at scale.
Read articleFebruary 2026
Leadous announced its official partnership with Braze, a leading customer engagement platform known for enabling real-time, cross-channel communication at scale.
Read articleFebruary 2026
Most marketing dashboards look impressive. Charts are layered, metrics are abundant, and attribution models are polished. But here’s the dirty secret: many dashboards are built to defend performance, not drive decisions. When reporting becomes political instead of practical, executive confidence erodes and growth slows. This post breaks down why that happens — and how to fix it.
Read articleFebruary 2026
Leadous’ Aimee LaBree-Hohn Transitions to Head of Enablement, Expanding Client and Team Success Across Digital Transformation
Read articleFebruary 2026
Most B2B organizations don’t fail at marketing because their tools are weak. They fail because they built a MarTech stack when what they actually needed was a RevTech operating model. In this article, we break down the real difference between MarTech and RevTech, why buying groups forced the shift, and how modern revenue teams should think about platforms, data, and accountability.
Read articleJanuary 2026
Most B2B organizations don’t fail at marketing because their tools are weak. They fail because they built a MarTech stack when what they actually needed was a RevTech operating model. In this article, we break down the real difference between MarTech and RevTech, why buying groups forced the shift, and how modern revenue teams should think about platforms, data, and accountability.
Read articleJanuary 2026
In 2026, marketing is not losing because the work is weak. It is losing because the numbers are not trusted. When performance gets questioned in budget meetings, attribution models are brushed aside, or investments stall “until we see more,” the real issue is credibility. The problem is not creativity, channels, or strategy. It is whether leadership believes the data enough to act on it. In this piece, Tracey Ellis breaks down why marketers keep losing arguments they should be winning, and why the shift to auditable, cross-validated measurement is no longer optional. She introduces the Closed Loop Truth System, a practical operating model that turns marketing from a reporting function into a decision engine. One metric. Clear definitions. Weekly proof. No guesswork. If you are tired of defending your work and ready to start driving decisions with evidence leadership can trust, this is your 2026 playbook.
Read articleJanuary 2026
In 2026, marketing is not losing because the work is weak. It is losing because the numbers are not trusted. When performance gets questioned in budget meetings, attribution models are brushed aside, or investments stall “until we see more,” the real issue is credibility. The problem is not creativity, channels, or strategy. It is whether leadership believes the data enough to act on it. In this piece, Tracey Ellis breaks down why marketers keep losing arguments they should be winning, and why the shift to auditable, cross-validated measurement is no longer optional. She introduces the Closed Loop Truth System, a practical operating model that turns marketing from a reporting function into a decision engine. One metric. Clear definitions. Weekly proof. No guesswork. If you are tired of defending your work and ready to start driving decisions with evidence leadership can trust, this is your 2026 playbook.
Read articleJanuary 2026
Most marketing reports don’t fail because of bad data. They fail because they don’t tell anyone what to do next. When reports don’t support real decisions, leadership loses trust and momentum stalls. This post breaks down why reporting falls short and how teams can fix it without adding complexity.
Read articleJanuary 2026
Attribution problems rarely start with the model. They start with unclear ownership, inconsistent data, and reports that don’t support real decisions. Before changing attribution, marketing teams need to ask better questions. This post outlines the five questions that bring clarity back to revenue reporting.
Read articleJanuary 2026
Most attribution problems are not technical. They’re organizational. When teams argue over reports instead of acting on them, the issue isn’t the model — it’s unclear ownership, inconsistent data, and a lack of trust. This post breaks down why attribution fails before it ever has a chance to work, and what marketing leaders should fix first.
Read articleDecember 2025
Leadous® sets the standard for martech decisions by guiding organizations from complexity to clarity. Learn how our LEADOUS framework helps B2B and B2C teams design, deploy, and prove marketing systems that drive measurable growth, adoption, and trust.
Read articleDecember 2025
Leadous is now a Klaviyo partner, helping ecommerce and digital brands turn lifecycle marketing into a measurable revenue engine with clean data, smart automation, and revops-first implementation.
Read articleDecember 2025
Marketing-led tech decisions create cleaner data, better adoption, and measurable ROI. Learn why marketing must lead platform and stack choices.
Read articleDecember 2025
Marketers are feeling the squeeze as the year winds down — tighter budgets, higher expectations, and a tech stack that somehow grew three new tools overnight. If you’re trying to decide what actually deserves your attention before December 31, you’re not alone. We rounded up the top three priorities every marketing team should focus on right now. Think of this as your end-of-year clarity checklist — simple, strategic, and built to help you start the new year stronger, not scrambling. Read the full post to get a straightforward plan you can use today.
Read articleNovember 2025
Marketers are feeling the squeeze as the year winds down — tighter budgets, higher expectations, and a tech stack that somehow grew three new tools overnight. If you’re trying to decide what actually deserves your attention before December 31, you’re not alone. We rounded up the top three priorities every marketing team should focus on right now. Think of this as your end-of-year clarity checklist — simple, strategic, and built to help you start the new year stronger, not scrambling. Read the full post to get a straightforward plan you can use today.
Read articleNovember 2025
When a global technology brand realized its campaign builds were taking nearly two weeks to launch, Leadous stepped in to streamline the process. By integrating Adobe Marketo Engage, Adobe Experience Manager, and Adobe Workfront, we automated workflows, centralized assets, and standardized templates across global teams. The result? Campaigns built in half the time, 30% more launches per quarter, and complete visibility from concept to deployment — proving that with the right framework, speed and quality can coexist.
Read articleOctober 2025
HubSpot’s newest AI update, Breeze Agents, isn’t about flashy automation, it’s about smarter marketing operations. In this post, Leadous breaks down how to turn HubSpot’s AI from a shiny tool into a practical teammate. You’ll learn which jobs to delegate first, how to set up safe guardrails, and what metrics prove it’s actually working. Real insights for marketers who want AI that ships, not AI that sits.
Read articleOctober 2025
Not every business needs to rush into marketing automation. Sometimes the smartest move is to stay with what’s working. This article explores when “simple” email tools like Mailchimp or Constant Contact are exactly the right fit and when it makes sense to evolve. Learn how to align your tech stack with your buyer journey, integrate for insight without overcomplicating, and upgrade only when your strategy, and team, are ready.
Read articleOctober 2025
Discover how AI is transforming marketing automation in 2026. From predictive personalization and real-time decisioning to data-driven intelligence, learn how leading marketers are using artificial intelligence to create smarter, faster, and more adaptive campaigns that drive measurable growth.
Read articleOctober 2025
AEP Roadmap with Leadous: From First Journey to Full Stack Meta Description (≤155–160 chars): An 18-month, Marketo-first roadmap to Adobe Experience Platform: Dynamic Chat, AJO, RT-CDP, Analytics/CJA, Target, Offer Decisioning, GenStudio. Slug: aep-full-stack-roadmap-leadous Primary Topic: Adobe Experience Platform implementation roadmap Secondary Topics: Marketo, AJO, RT-CDP, CJA, Target, Offer Decisioning, GenStudio Reading Excerpt (for blog list): A pragmatic 18-month, Marketo-first path to AEP—ship value early with Dynamic Chat and AJO, then layer on RT-CDP, Analytics/CJA, Target, Offer Decisioning, and GenStudio.
Read articleOctober 2025
In 2025, simpler martech stacks will win. Discover why cutting the clutter delivers higher ROI, faster adoption, and more meaningful marketing outcomes.
Read articleOctober 2025
Most decks about digital tech land with a thud, especially with senior execs. Music doesn’t. The boombox is a simple, memorable way to explain complex marketing technology and today’s shift from ownership to access. It turned listeners into curators, sidewalks into stages, and culture into a portable feed—exactly how modern digital experiences work. Below we unpack the analogy, outline our B.O.O.M.B.O.X. Framework, and share a practical playbook (powered by Adobe Experience Cloud) you can put to work now.At Leadous, we’re more than a safety net. We’re the partner who ensures you never face these crises alone, and who helps you transform them into opportunities for stronger, smarter, and more secure marketing.
Read articleSeptember 2025
Compare leading digital marketing chat solutions—Drift, Intercom, HubSpot, Zendesk, Salesforce, and Adobe Marketo Dynamic Chat. See key features, integrations, and security considerations for 2025. At Leadous, we’re more than a safety net. We’re the partner who ensures you never face these crises alone, and who helps you transform them into opportunities for stronger, smarter, and more secure marketing.
Read articleSeptember 2025
The Drift outage isn’t just a disruption, it’s a reminder. Your customer trust is built on the foundation of your tech stack. And when that foundation shakes, you need experts who understand both the technology and the strategy. At Leadous, we’re more than a safety net. We’re the partner who ensures you never face these crises alone, and who helps you transform them into opportunities for stronger, smarter, and more secure marketing.
Read articleSeptember 2025
Insightful analytics differentiate leaders from laggards. Learn to move beyond dashboard vanity and drive decisions that improve ROI.
Read articleAugust 2025
Discover why Tuesdays in August are the perfect time for digital marketers to audit dashboards, refine workflows, and reset messaging. Learn best practices for marketing automation and digital transformation with Leadous.
Read articleAugust 2025
When marketers talk about digital transformation, budgets and technology choices usually dominate the conversation. But here’s what surprised us: when we asked senior marketing leaders what’s really holding them back, budget wasn’t even in the top three.
Read articleAugust 2025
At Leadous, we’ve been working side-by-side with Adobe technologies for years, and even we’re impressed at the velocity of innovation here. Let’s explore what’s happening and why it matters for your business right now.
Read articleJuly 2025
When marketers talk about digital transformation, budgets and technology choices usually dominate the conversation. But here’s what surprised us: when we asked senior marketing leaders what’s really holding them back, budget wasn’t even in the top three.
Read articleJuly 2025
Leading the way through Digital Transformation – The Evolution of Leadous
Read articleJuly 2025
Braze is showing up in more enterprise conversations for one reason: it was built for a world where the data warehouse holds the customer truth. Instead of forcing teams to duplicate data and logic inside a marketing platform, Braze acts as an engagement layer that reacts to real customer events across channels. For organizations moving toward warehouse-first architectures, that shift changes how lifecycle marketing actually works.
Read articleJuly 2025
Klaviyo isn’t trying to be an enterprise marketing suite. And that’s exactly why it wins. For SMB and mid-market teams, the goal isn’t managing dozens of disconnected marketing tools. The goal is simple: connect commerce behavior to messaging fast enough to drive revenue. Klaviyo does that well because the data is native to the platform. Purchase history, product catalog activity, browsing signals, and lifecycle status are all immediately usable for segmentation and campaigns. That means teams can move from insight to execution in days instead of months. As email deliverability tightens and customer acquisition costs rise, lifecycle programs have become the most reliable lever for growth. Klaviyo gives lean marketing teams the ability to test quickly, trigger relevant messaging, and measure revenue impact without the operational overhead of an enterprise stack. The result is a platform that does one thing extremely well: turning commerce data into repeatable revenue.
Read articleJuly 2025
Introduction Reporting has never been more critical or more complex. Today’s marketers are expected to connect campaign performance directly to revenue, justify every dollar of spend, and prove they’re delivering business impact. Yet most teams still fall into the same traps that make their reports confusing, unconvincing, or outright ignored. In this blog, we’re uncovering […]
Read articleJuly 2025
Braze is showing up in more enterprise conversations for one reason: it was built for a world where the data warehouse holds the customer truth. Instead of forcing teams to duplicate data and logic inside a marketing platform, Braze acts as an engagement layer that reacts to real customer events across channels. For organizations moving toward warehouse-first architectures, that shift changes how lifecycle marketing actually works.
Read articleMay 2025
Introduction It’s easy to fall into the trap of vanity metrics. When a campaign racks up thousands of likes, impressions, or pageviews, it feels like success. But these surface-level numbers rarely reflect the real business impact. In fact, they often distract marketers from the metrics that truly matter—those tied to revenue. If your reports are […]
Read articleApril 2025
Introduction Marketing teams aren’t struggling because they don’t have enough data. They’re struggling because they have too much—and not enough clarity on what to do with it. If your dashboards are overwhelming, your reports are inconsistent, and leadership keeps asking the same questions over and over, chances are you’re dealing with reporting paralysis. This guide […]
Read articleApril 2025
Elevating Fan Engagement in Professional Sports Leveraging the Digital Marketing Cloud Ecosystem Integrating marketing automation, SMS, and eCommerce creates a powerful, unified ecosystem that boosts revenue, deepens fan engagement, and drives conversions by seamlessly connecting key technologies in your digital marketing cloud. By linking your marketing automation, SMS, and eCommerce systems, you can coordinate […]
Read articleApril 2025
It’s not that your dashboard is wrong—it’s just too crowded. In a world where marketers are tracking everything, leadership still struggles to get clarity. They don’t want more data. They want better decisions. And they’re relying on you to surface what’s working, what’s not, and what’s next. Most dashboards fall flat because they’re built for reporting, […]
Read articleApril 2025
It’s not that your dashboard is wrong—it’s just too crowded. In a world where marketers are tracking everything, leadership still struggles to get clarity. They don’t want more data. They want better decisions. And they’re relying on you to surface what’s working, what’s not, and what’s next. Most dashboards fall flat because they’re built for reporting, […]
Read articleApril 2025
Why More Data Isn’t Fixing Your Growth Problem Marketing has a data problem—but not the one you think. We’ve been told for years that with enough attribution, we’ll finally be able to prove marketing’s value. That if we plug in all the right models, link every touchpoint, and track every channel, the truth will emerge. […]
Read articleFebruary 2025
ALIGNING TACTICAL EXECUTION WITH STRATEGIC GROWTH A Guide for Leadous Consultants to Coach Clients Through the Weekly Strategy Deck When it comes to positioning tactical work for strategic goals, the key is to show that every action at the ground level contributes directly to the broader business vision. As a Leadous consultant, your role is […]
Read articleFebruary 2025
Expert Led Migrations BY TRACEY ELLIS Imagine your house—a home that has seen years of wear and tear, patched leaks, and dated decor but you’ve investment muscle and time that and memories have been made there. Over time, you’ve made temporary fixes, but now it’s clear that a full renovation is needed. Upgrading your home […]
Read articleFebruary 2025
Addressing Landing Page Loading Issues Before and After Go-Live Migrating to Marketo Engage is an exciting step for any company looking to elevate its marketing automation capabilities. However, one of the most common challenges encountered during migration is landing page loading performance. Slow loading times, particularly before go-live, can affect testing, user experience, and overall […]
Read articleJanuary 2025
Introduction Email deliverability can make or break y email deliverability best practices our campaigns. Are your strategies optimized for success? Take this 10-question quiz to pinpoint gaps in your approach and unlock tailored insights to improve your results. Authentication & Security Q1: Have you set up SPF, DKIM, and DMARC for your domain? Yes, all three. […]
Read articleJanuary 2025
We’re thrilled to announce an exciting strategic partnership between Leadous and Vozzi, designed to redefine how SMS and marketing automation work together to drive customer engagement—particularly for industries like sports and entertainment. What This Means for You This collaboration bridges the gap between two critical marketing channels—delivering seamless real-time communication and smarter campaign automation. Whether you’re connecting with fans, promoting events, or […]
Read articleJanuary 2025
Email deliverability is a critical component of digital marketing success. It doesn’t matter how beautifully designed or strategically written your email is if it never makes it to the recipient’s inbox. To improve your chances of getting emails delivered, you must craft messages that Internet Service Providers (ISPs) not only accept but prioritize. Here’s how […]
Read articleDecember 2024
Email marketing is one of the most effective tools in a B2B marketer’s arsenal, with an ROI of $36 for every $1 spent. However, this power diminishes when emails fail to reach their intended recipients. A key culprit? A poor sender reputation. Sender reputation is like your credit score for email marketing—it’s a score that […]
Read articleNovember 2024
Protecting Your Email Deliverability: A Guide to SPF, DKIM, and DMARC Authentication Email authentication protocols are crucial for establishing trust and ensuring your emails reach the inbox. Without proper authentication, your emails may be flagged as untrustworthy, resulting in lower deliverability rates. For marketers using platforms like Marketo, configuring SPF, DKIM, and DMARC protocols correctly is […]
Read articleNovember 2024
Lowering Bounce Rates: How to Keep Invalid Email Addresses Off Your List A high bounce rate can damage your sender reputation and hurt your email deliverability. When emails are sent to invalid or outdated addresses, they bounce back, signaling to email providers that your list may be outdated or poorly maintained. For marketers using platforms […]
Read articleNovember 2024
Boosting Deliverability: How to Avoid Content and Spam Triggers in Your Email Marketing When it comes to email deliverability, content matters just as much as technology. Crafting emails that bypass spam filters can be challenging, especially with the variety of words, phrases, and formatting choices that can trigger spam flags. For marketers using platforms like Marketo, […]
Read articleNovember 2024
By Tracey Ellis, CEO of Leadous Marketing Automation Experts. Growth Enablers. Alignment Advocates. Buzzwords often dominate business conversations, and two of the most discussed at the tables I sit at today are “Marketing Operations” (MOPS) and “Revenue Operations” (RevOps). While these terms are sometimes used interchangeably, their roles, goals, and impacts are distinctly different. Understanding […]
Read articleNovember 2024
Increasing Email Engagement for Better Deliverability: Overcoming Engagement-Based Filtering Email engagement isn’t just about getting users to open your emails—it’s about ensuring your messages land in their inbox in the first place. Engagement-based filtering is a tactic used by email providers like Gmail and Outlook to gauge the quality of your email content. When engagement metrics like open and […]
Read articleNovember 2024
Boosting Email Deliverability: How to Overcome Low Sender Reputation Challenges In the world of email marketing, sender reputation is everything. If your emails are sent from an IP address or domain with a low reputation, they’re more likely to end up in spam folders, never to be seen by your intended audience. For marketers using platforms like Marketo, […]
Read articleOctober 2024
How to Implement Adobe Journey Optimizer: A 7-Step Process What an AJO implementation requires Adobe Journey Optimizer (AJO) is a powerful platform designed to deliver real-time, personalized customer journeys across channels. However, implementing AJO effectively requires a strategic approach that aligns your business objectives with the platform’s capabilities. At Leadous, we’ve developed a proven seven-step […]
Read articleOctober 2024
As a consultant with years of experience in Adobe Marketo Engage, I’ve had the privilege of working with many businesses to optimize their marketing automation strategies. When Adobe introduced Adobe Journey Optimizer (AJO), I was naturally curious about how it would compare to Marketo Engage, a platform I know inside and out. After diving into […]
Read articleOctober 2024
As businesses continue to prioritize personalized customer experiences, the need for advanced data insights and seamless orchestration across channels has never been greater. Adobe Journey Optimizer (AJO) offers real-time, personalized customer engagement, but when combined with Adobe Real-Time Customer Data Platform (CDP), it unlocks even greater potential for delivering connected, data-driven customer journeys. In this post, we’ll […]
Read articleOctober 2024
At Leadous, we specialize in amplifying Adobe’s impact by aligning their cutting-edge solutions—especially Adobe Journey Optimizer (AJO)—with each client’s unique strategies and business goals. As a trusted Adobe partner, we focus on more than just implementation. We bridge Adobe’s technology with actionable business objectives to create meaningful customer experiences that drive measurable value. How Leadous Extends Adobe’s Vision […]
Read articleOctober 2024
Marketo Engage vs. Adobe Journey Optimizer The direct answer Choose Adobe Marketo Engage when lead management, nurture, scoring, campaign operations, and CRM-connected execution are the primary requirements. Choose Adobe Journey Optimizer when real-time, cross-channel journey orchestration and individual customer decisioning are the priority. Many Adobe organizations use both, with each platform supporting a different part […]
Read articleSeptember 2024
Over the past year, Leadous has immersed itself in the world of Adobe Journey Optimizer (AJO), empowering businesses across industries to create dynamic, personalized customer experiences. By leveraging real-time data and omnichannel engagement, AJO is transforming how brands connect with their audiences. In this post, we’ll explore four key use cases that showcase how AJO is […]
Read articleJuly 2024
ProShares Industry: Finance Technology: Marketo, The beta version of Leadous BURST Target Market: Financial professionals and individual investors The Challenge After over 200 audience members opted in to a seemingly “unreachable” target audience , Proshares aimed to send a daily market email before the floor opens to keep them engaged. The contents of the email […]
Read articleJuly 2024
Trillium Flow Technologies Industry: Manufacturing Technology: Marketo Engage, Salesforce, Marketo Measure Target Market: Power, Oil and Gas Companies The Challenge With global reach and, long opportunity funnel, Trillium’s marketing team stays hyper-focused on attribution to understand which efforts are creating the most touchpoints and ultimately accelerating lead conversions. As Trillium invested in paid digital ads […]
Read articleJuly 2024
Mastering social media isn’t just about racking up likes and follows. It’s about blending every post, tweet, and share with smart marketing automation to refresh your B2B brand and deliver measurable returns by driving leads to sales. Navigating the Orchard, We Mean Options Two decades ago, there were approximately 9 social marketing applications. Now there […]
Read articleJune 2024
Understanding the impact of each touchpoint on the customer journey has become paramount. Attribution technology like Adobe – Marketo Measure (formerly Bizible) is leading the way in providing nuanced insights that drive strategic decision-making. Here at Leadous, we’ve observed some compelling trends and best practices that are shaping the future of marketing attribution. Multi-touch attribution […]
Read articleJune 2024
Personalized customer experiences are no longer a luxury—they’re a necessity. Leadous, a long-time partner of Adobe and a leader in marketing automation consulting, is excited to announce its expansion into supporting Adobe Journey Optimizer (AJO), a key innovation that helps brands deliver seamless, personalized customer journeys in real-time. As companies across industries seek to connect with […]
Read articleApril 2024
Marketing automation is crucial for businesses aiming to leverage technology as a competitive advantage. Recognizing the need for comprehensive training, Leadous, a leader in marketing automation solutions, offers its Fundamentals Training program on the Certous platform on demand, making knowledge obtainable and valuable at the user’s convenience. Unlocking the Power Marketing automation empowers businesses to […]
Read articleMarch 2024
Imagine a world where marketers had more time – time to ideate, innovate, and implement strategies that drive accurate, measurable results that matter. In this ideal scenario, marketers would be free to focus on what truly matters to them and, ultimately, to the business: creating impactful campaigns, fostering meaningful connections with their audience, and driving […]
Read articleFebruary 2024
Data is a valuable asset that drives business decisions, enhances customer experiences, and fuels growth. However, maintaining clean and reliable data can be a challenge for many businesses. Data hygiene services are essential for ensuring that your data is accurate, up-to-date, and compliant with regulations. Let’s explore the importance of data hygiene and how businesses […]
Read articleFebruary 2024
Data cleansing, also known as data scrubbing or data cleaning, is the process of detecting and correcting errors and inconsistencies in data to improve its quality. Let’s explore some key data cleansing use cases that demonstrate the value it brings to Leadous and its clients. 1. Removing Duplicate Records Duplicate records in a database can […]
Read articleFebruary 2024
In the digital age, data has become a critical asset for businesses, driving decision-making, enhancing customer experiences, and fostering innovation. To effectively manage and leverage data, companies are turning to advanced technologies and features that streamline processes, improve efficiency, and unlock valuable insights. Let’s explore some of the tech features that are revolutionizing data management, […]
Read articleFebruary 2024
Maintaining clean and accurate data is essential for driving successful campaigns, maximizing ROI, and fostering meaningful customer relationships. In this blog post, we’ll explore some of the most crucial data hygiene initiatives that marketers should prioritize to ensure their data remains pristine and optimized for success. 1. Regular Data Cleansing: Regular data cleansing involves the […]
Read articleFebruary 2024
In today’s digital age, data has become the lifeblood of businesses, driving decision-making, enhancing customer experiences, and fueling innovation. As technology continues to evolve, the way companies manage and leverage data is also evolving. Let’s explore some of the key trends shaping the future of data management and how leading companies are embracing these trends […]
Read articleFebruary 2024
Achieving success in marketing is akin to winning a championship game. Just like in sports, it requires strategy, precision, and flawless execution of skills practiced when no one is watching. In the off-season, athletes dedicate themselves to honing their skills, perfecting their techniques, and strategizing for upcoming games. Similarly, marketing automation has a parallel process […]
Read articleFebruary 2024
Social media has become an indispensable tool for engaging with audiences, building brand awareness, and driving conversions. For marketers leveraging the power of marketing automation, social media presents a unique set of challenges and complexities that must be navigated effectively to achieve success. From managing multiple platforms to creating compelling content and analyzing performance metrics, […]
Read articleFebruary 2024
In today’s data-driven world, maintaining data hygiene is crucial for companies looking to make the most of their resources and stay competitive. Data hygiene refers to the process of ensuring that data is accurate, consistent, and up-to-date. By following best practices in data hygiene, companies can improve their decision-making, enhance customer experiences, and drive business […]
Read articleJanuary 2024
In the digital age, where every business strives to cut through the noise and reach its audience effectively, email marketing remains a powerful tool. However, the success of an email marketing campaign hinges not only on the quality of content but also on something less obvious—email deliverability. In this blog post, we will explore the […]
Read articleJanuary 2024
In the world of digital marketing, email remains a cornerstone of communication between businesses and consumers. As technology advances and consumer behaviors shift, the future of email deliverability in marketing automation is poised for exciting developments. Let’s explore some of the trends that are shaping the future of email deliverability and how they might impact […]
Read articleJanuary 2024
In today’s digital age, successful email marketing is contingent on one crucial factor: deliverability. Getting your emails into the inboxes of your prospective leads is vital for the success of your company’s marketing efforts. While many factors contribute to email deliverability, one tech feature has been revolutionizing the way marketers approach this challenge: Email Authentication. […]
Read articleJanuary 2024
Authentication Protocols, Reputation, and Email Components Mastering inbox success is the key to ensuring your emails reach their intended recipients and drive meaningful engagement. From implementing robust authentication protocols to managing your sender reputation and understanding the intricacies of email components, there’s much to consider on the journey to superior deliverability. In email marketing, deliverability […]
Read articleJanuary 2024
Harnassing the Power of Data In the world of marketing automation, the saying goes, “Content is King.” Well if that is true, then data is Queen. And if you know anything about chess, the Queen is the most powerful on the board. Data is the cornerstone of effective marketing automation, and harnessing its power is […]
Read articleJanuary 2024
In marketing analytics, attribution models play a pivotal role in understanding the effectiveness of various touchpoints in the customer journey. This guide provides a straightforward review of marketing attribution models, breaking down the concepts and offering practical insights for effective implementation. What is Marketing Attribution? Marketing attribution assigns credit to different marketing channels or touch […]
Read articleJanuary 2024
As we enter 2024, businesses need to stay ahead of the curve with their marketing strategies. With the ever-changing landscape of digital marketing and consumer behavior, adapting and innovating is crucial. Here are the top 10 marketing strategies to implement in 2024 to grow your business, increase revenue, and lead to pipeline conversion: 1. Personalized […]
Read articleJanuary 2024
As we welcome the new year, one thing remains constant in the world of marketing: the importance of effective marketing automation. The technology is constantly evolving, and so must the best practices for leveraging marketing automation. Here’s a look at the do’s of marketing automation and how to ensure success in 2024: Do’s: 1. **Segment […]
Read articleDecember 2023
The holiday season is not only a time for festive decorations and joyful celebrations; it’s also a crucial period that can significantly impact your marketing automation results as the year approaches and consumer behavior, expectations, and engagement patterns change. To make the most of this season and ensure your marketing automation efforts are on point, […]
Read articleDecember 2023
Achieving greatness requires more than just standard efforts. To truly stand out and achieve exceptional results, you need to harness the power of marketing automation to its fullest potential. This post will guide you through five essential steps to help you transcend mediocrity and attain greatness in your marketing automation endeavors. 1. Define Clear Objectives […]
Read articleDecember 2023
Accurate measurement and insightful analytics are the bedrock of informed decision-making. Marketo Measure, a powerful tool within the Adobe Experience platform, offers various features designed to provide marketers with the data and insights needed to measure their efforts, identify gaps, and change their trajectories to spend where it matters most – where efforts equal results, […]
Read articleDecember 2023
Effective marketing automation is essential for businesses to stay ahead in today’s fast-paced digital landscape. Marketo Engage, a leading marketing automation platform, offers a plethora of features designed to streamline marketing processes, boost customer engagement, and drive growth. Here’s a down-and-dirty of the top ten and how they can supercharge your marketing efforts. 1. Powerful Marketing […]
Read articleDecember 2023
In the ever-evolving marketing landscape, professionals constantly seek ways to enhance efficiency without compromising effectiveness. Enter automated workflows—a pragmatic solution that transcends the allure of trends and proves its worth through strategic value. In this blog post, we’ll delve into the practical reasons why users leverage automated workflows in marketing automation and shed light on […]
Read articleNovember 2023
WITH GUESTS MIKE SIMON AND GREG DIULUS FROM VANTAGE MANAGEMENT GROUP MINNEAPOLIS | MN, NOVEMBER 20TH, 2023: Leadous proudly announced the launching of The Professional Sports Marketing Group (PSMG) was a resounding success following its recent event on November 16th, titled “The POP Effect – the Intersection of Pop Culture and Professional Sports.” The gathering saw […]
Read articleNovember 2023
In a recent gathering of the Minneapolis Salesforce community, local marketing enthusiasts were treated to an enlightening session by the esteemed group lead Kyle Griffin, Solutions Architect – Digital Experience &MarTech, Allina Health, and Tracey Ellis our CEO. The event provided a unique opportunity for professionals to delve into the world of Artificial Intelligence (AI) in marketing and […]
Read articleNovember 2023
In the ever-evolving world of marketing, automation has become an indispensable tool. One of the critical components of marketing automation is operational campaigns. These campaigns, when executed correctly, can streamline your marketing efforts, improve customer engagement, and enhance your overall efficiency. In this blog post, we’ll explore what operational campaigns are, why they are essential, […]
Read articleNovember 2023
In today’s digital age, email marketing and marketing automation have become two powerful tools for businesses to reach and engage their audience. While they both involve emails, they serve distinct purposes and offer unique capabilities. In this blog, we’ll delve into the differences between email marketing and marketing automation, helping you understand which strategy is […]
Read articleOctober 2023
As your business grows, so do your marketing needs. While Mailchimp has served you well for email marketing, it might be time to consider a more robust marketing automation platform to streamline your marketing efforts and drive better results. Leadous is a trusted partner in helping companies transition from Mailchimp to advanced marketing automation platforms […]
Read articleSeptember 2023
PROFESSIONAL SPORTS TEAMS RELY ON ADOBE AND LEADOUS TO DEEPEN FAN ENGAGEMENT Salt Lake City | UT, SEPTEMBER 29th, 2023: Salt Lake City Bees, the esteemed professional baseball team in the heart of Utah, has proudly announced its partnership with Leadous, a leading marketing automation agency, in collaboration with Adobe. This strategic alliance marks a significant […]
Read articleSeptember 2023
Pop culture and sports often intersect in unexpected ways, and savvy marketers understand the potential of leveraging these moments to invigorate their marketing campaigns. In this blog, we’ll explore how brands can harness the “Pop Effect” to invigorate their marketing automation campaigns and drive unprecedented engagement. 1. Capitalizing on Fandom Overlap When pop culture icons […]
Read articleAugust 2023
PARTNER FOCUSED ON MARKETING AUTOMATION QUICKLY ADVANCING MINNEAPOLIS | MN, August 10th, 2023: Today, Leadous, Inc. announced that it has reached the next level in their partnership with Salesforce, Inc. Partnering with Salesforce was a strategic decision Leadous determined that best support their clients, becoming part of the ecosystem provides them access on behalf of the 96% of their […]
Read articleAugust 2023
LEADING PLATFORM AND LEADING CONSULTANTS JOIN FORCES TO EXPAND FOOTPRINTS MINNEAPOLIS | MN, August 2nd 2023: Today, Leadous Inc. announced that it has reached the Solutions Partner level of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, has incorporated the Marketing Hub which works hand-in-hand with marketers to support their lead generation initiatives. […]
Read articleJuly 2023
BIEGEL BECOMES VP OF PARTNER ENABLEMENT AND HOLMES IS WELCOMED AS LEAD SALES EXECUTIVE MINNEAPOLIS | MN, JULY 14th, 2023: Leadous, a global marketing automation agency focused exclusively on Adobe Marketo Engage, Hubspot, Oracle Marketing Cloud (formerly Eloqua), and Salesforce Marketing Cloud has announced the position of VP of Partner Enablement will be held by Jennifer Biegel and Jawaan Holmes has joined […]
Read articleJuly 2023
AEG’s PREMIER SPORTS FRANCHISES TAP LEADOUS FOR EXPERTISE IN ADOBE MARKETO ENGAGE, EMPOWERING PERSONALIZED FAN EXPERIENCES THROUGH TECHNICAL CONSULTING AND TRAINING Los Angeles | CA, JULY 10TH, 2023: Leadous announces Client partnership with AEG. Two of Los Angeles’ most beloved and iconic sports franchises, the Los Angeles Kings and the LA Galaxy, proudly operating under the esteemed Anschutz […]
Read articleJune 2023
In today’s fast-paced, data-driven marketing landscape, leveraging automation tools is no longer a luxury—it’s a necessity. Marketing automation platforms have revolutionized the way brands engage with their customers, from personalizing content to automating repetitive tasks. While numerous brands have embraced this technology, some stand out for their exceptional use of marketing automation. In this blog, […]
Read articleMay 2023
In today’s digital age, seamless customer experiences are paramount for businesses to succeed. Adobe, a global leader in digital marketing and customer experience solutions, has been at the forefront of this transformation. One of its key offerings in this space is Marketo Engage, a marketing automation platform that seamlessly integrates with the Adobe Experience Cloud. In this blog […]
Read articleMay 2023
Supercharge Oracle Eloqua Initiatives with Leadous Services Minneapolis, MN | May 5th, 2023: Leadous, a prominent player in the marketing automation services industry, is proud to announce its strategic partnership with Oracle, a global leader in cloud-based applications and services. This collaboration marks a significant milestone as Leadous expands its’ marketing automation services, now providing unparalleled support […]
Read articleApril 2023
In the ever-evolving landscape of marketing, understanding the impact of your efforts is crucial. Attribution and marketing measurement tools have become indispensable for businesses seeking to optimize their marketing strategies. Adobe Marketo Measure, formerly known as Bizible, (hereinafter Marketo Measure) is a trailblazing solution that provides invaluable insights into the effectiveness of marketing campaigns. In […]
Read articleApril 2023
In the world of professional sports, engaging fans is crucial. It’s not just about winning games; it’s about creating a loyal, passionate fan base that supports the team through thick and thin. To achieve this, professional sports teams are turning to marketing automation. By harnessing the power of automation, they can deliver personalized content, enhance […]
Read articleMarch 2023
Marketing automation platforms have revolutionized the way businesses engage with their customers. These tools offer a wide range of capabilities, from email marketing and lead nurturing to data analytics and personalized customer experiences. However, the true power of marketing automation can only be harnessed if users fully adopt and utilize the platform. In this blog […]
Read articleMarch 2023
MINNEAPOLIS | MN, MARCH 9th, 2023: Leadous, a Gold Adobe Marketo Engage Partner, is celebrating their ninth year of specialization with the multinational digital marketing software company. The company partnered with Marketo prior to its acquisition by Adobe and has ridden the near decade ride of exciting growth based on ecstatic employees, happy clients, and the powerful platform. […]
Read articleJanuary 2023
As January has rolled through, my team and I have spent time reflecting on the previous year and setting goals and intentions for this new one. I always enjoy these opportunities to look back and appreciate where we started 9 years ago and take in the landscape for which we find ourselves in today. It […]
Read articleJanuary 2023
MINNEAPOLIS | MN, JANUARY 5th, 2023: Leadous, a nine-year gold Adobe partner focused exclusively on Marketo Engage, has announced year-end results of thirty percent growth in 2022. An exclusive focus on Marketo Engage has enabled an impactful plan targeted at Adobe’s Marketo Engage sales and customer teams resulting in Leadous’ third year of unprecedented growth. “We […]
Read articleJanuary 2023
MINNEAPOLIS | MN, JANUARY 5th, 2023: Leadous, a nine-year gold Adobe partner focused exclusively on Marketo Engage, has announced year-end results of thirty percent growth in 2022. An exclusive focus on Marketo Engage has enabled an impactful plan targeted at Adobe’s Marketo Engage sales and customer teams resulting in Leadous’ third year of unprecedented growth. […]
Read articleAugust 2022
How To Scout Players For The Pros? Score. Select. Offer. WIN. If a professional sports team wants to become a dynasty, that organization will absolutely need to have a top notch scouting network. Sure, a team may be at the top of their game now, but time changes everything. Top players will leave or retire. […]
Read articleAugust 2022
You’re Playing the Game, It’s Halftime What do your analysts tell you to reset your strategy to get you to the W? Hopefully your team is giving you feedback and providing insights by data – numbers, percentages, and ranges. Just like the end of a game, the end of the year is approaching, probably faster […]
Read articleJuly 2022
Even under ideal circumstances, navigating unfamiliar terrain is a challenge. Depending on just how far out of your element you are, you can end up in a situation where even basic observations can become guesses. Is that a harmless patch of vines or is it a bunch of poison ivy? If you are wrong, you […]
Read articleJuly 2022
The approach to staffing marketing resources has always toggled back and forth between hire or contract. Budgets and resource requirements have steadily drove the decisions of which, in 2022 that is no longer the case. With the use of marketing technology exploding and the connection between creative and technically savvy intertwines it is often hard […]
Read articleJune 2022
Making major operational decisions about your company’s marketing stack is not an easy undertaking. The logistical effort of having to transition to new marketing automation software can seem like reason enough to just stick with the status quo. However, with the proper partner, you can actually make the transition a benefit in and of itself. […]
Read articleJune 2022
Even if you aren’t one yourself, everyone is familiar with the work of the farmer. You plant your seeds. You tend your crop. You reap your harvest. It takes a lot of effort, patience, and attention to details. However, the work is critical to the foundation of everything else. Without a steady supply of food, […]
Read articleMay 2022
No matter how talented the driver, any motor sports team knows you need to keep the vehicle in top shape if you want to win. That means constantly being on the lookout for signs of anything not working at top efficiency. Even the most seasoned driver would not be able to cross the finish line […]
Read articleMay 2022
Science fiction has long promised us a future where we are assisted in our day-to-day lives by robotic assistants. While we haven’t progressed to our own personal robo-butlers quite yet, we have started to see technologies like chatbots begin to rise to prominence. Adobe has now released a Marketo Engage-integrated Dynamic Chat solution that your […]
Read articleMay 2022
Bullseye! Is there any better exclamation after completing a difficult task? We all know it means someone just hit exactly what they were aiming for. What if you could take some of the difficulty out of hitting your targets? What if you could help guide your shot right to the target? You could be experiencing […]
Read articleMay 2022
When it comes to marketing metrics, you are either eating at the table or being eaten. Without Adobe Marketo Measure (formerly Bizible), everyone sitting at the table will simply say, “You can’t sit with us.” Marketo Measure gives marketing automation the ability to track the customer journey from first touch to closed/won, while providing visibility […]
Read articleMay 2022
Originally published on Chili Piper Let’s face it: if you’re not converting in-person or online visitors into customers, you won’t be in business for long. Sales drive revenue, which powers everything you do. Lead conversion is the ultimate goal of your marketing. To be successful, your lead generation campaigns and marketing efforts must convert leads into business […]
Read articleMay 2022
Credit scoring has become foundational to the current financial system. It was conceived and has evolved to track and rate the history of a person’s financial choices. Through years of refinement in terms of both tracking and scoring individual actions, credit scoring became critical to anyone in the business of lending money. The Marketo Engage […]
Read articleApril 2022
Let’s talk about hygiene. We all know there are some things we do have to do in the background to keep up with our own. When you neglect your hygiene, it might not always be immediately apparent, but inevitably, something unpleasant will make itself known. This is true for your personal habits, and it’s true […]
Read articleApril 2022
Everyone knows you need a trusted mechanic. We all trust this person to diagnose and maintain the vehicle we use to navigate our lives. We can often take for granted how complex the machine we depend on daily actually is. Everybody can relate to the frustration and helpless feeling when your car breaks down unexpectedly […]
Read articleMarch 2022
LEADOUS IS PROUD TO BE AN EXCLUSIVE ADOBE PLATINUM PARTNER MINNEAPOLIS | MN, March 25th, 2022: Leadous, an eight year platinum Adobe partner is proud to continue to grow the Marketo Nation and enable companies to accelerate growth via services that educate marketers on the power of Marketing Automation as they sign on for their 9th year as […]
Read articleMarch 2022
It’s surprising to talk with so many marketers that say they get a goal pushed down from above. No rhyme or reasoning, just a revenue number – oh, and no increase in budget. Then marketing has to figure out how. It can be done but in order to see it work, and understand conversion at […]
Read articleMarch 2022
In Partnership With Adobe, Leadous Is Conducting A Survey To Capture Key Trends In Marketing Automation MINNEAPOLIS | MN, March 11th, 2022: Leadous, an eight year platinum Adobe partner is excited to announce the 2022 launch of their global Marketing Automation survey. Focused on capturing key trends from marketers to support automation initiatives to drive growth by gaining […]
Read articleFebruary 2022
Join Experts at Leadous For This Quarters Deep Dish On Multi-Touch Attribution MINNEAPOLIS | MN, February 22th, 2022: Leadous, an eight-year platinum Adobe partner focused exclusively on Marketo Engage, is hosting an expert-led virtual Deep Dish on February 22nd at 10 CST. All the knowledge you have been waiting on to dive into Multi-Touch Attribution in a focused […]
Read articleFebruary 2022
Online and OnDemand Marketo Engage Training NOW AVAILABLE MINNEAPOLIS | MN, February 14th, 2022: Leadous, an eight-year platinum Adobe partner focused exclusively on Marketo Engage, has launched an online training platform to further support Marketo Engage users by making certifications, course access, and best practice knowledge all at their fingertips. The platform focuses on the […]
Read articleJanuary 2022
Executive Circle Series Featuring 6Sense and Andersen Windows Hosted by Leadous and Adobe January 19th, 2022 | MINNEAPOLIS: Leadous, a leading Adobe Platinum Partner, along with experts from 6Sense, Andersen Windows and Adobe, deliver an exclusive event to discuss how marketing automation can be leveraged to align marketing and sales to drive results. Attendees will join executive thought leaders on […]
Read articleJanuary 2022
Marketo Focus Drives Growth MINNEAPOLIS, MN | JANUARY, 2022: Leadous, a eight year platinum Adobe partner focused exclusively on Marketo Engage, has exceeded key growth indicators in 2021 and is looking forward to an even stronger 2022. Leadous experienced the highest success in company history. Existing customers increased support and more new customers signed on to ensure they […]
Read articleDecember 2021
Batman & Robin, Han Solo & Chewbacca, Will Smith & Carlton Banks, Marketing Automation (MA) & Account Based Marketing (ABM) — they’re all iconic duos but only one can leverage the power of your data to grow revenue across your key accounts. Combine the technology of a MA platform like Marketo Engage and the […]
Read articleNovember 2021
The end of the year is an ideal time to revisit your lead lifecycle definitions or build a company-specific model that brings together management, marketing and sales with the hopes of more revenue for everyone in the new year. The lead lifecycle model is a valuable tool which is enhanced using a Marketing Automation […]
Read articleOctober 2021
Have a finance department that is focused on cutting costs and being more efficient? We do too. (Hi Mike!) Finance leaders like ours are usually looking to streamline their processes and engagements. As business becomes increasingly more sophisticated, automation allows the Finance team to leverage the company’s existing investment in a Marketing Automation platform: […]
Read articleOctober 2021
The Role of Marketing Automation for Customer Service Teams As you know Marketing Automation plays a crucial role in the sales and marketing world, and automation in the customer service space can be a way to drive new value from your investment in a marketing automation platform like Marketo Engage. Since this business function […]
Read articleSeptember 2021
The way to take your business to the next level is making successful automation principles work across your enterprise. In other words, Marketing Automation isn’t just for your marketing team anymore! From Finance and HR to Recruiting and Customer Service, automation drives efficiency and reduces costs – no matter how big or small a […]
Read articleAugust 2021
Honored to Join Special Olympics MN and Their Mission Of Inclusion August 16th, 2021 | Twin Cities, MN: Leadous, a Platinum Services Partner with Adobe, is honored to be part of the Blue Ocean Invitational Golf Event, dedicated to Special Olympics Minnesota. Part of Leadous Loves, this Special Olympics event is a way for Leadous to help make […]
Read articleJune 2021
The Word Is Out, Leadous Positioned as the Go-to Marketo Engage Partner June 15th, 2021 | MINNEAPOLIS: Leadous is a six plus year platinum Adobe partner focused exclusively on Marketo Engage has reached an all time high in monthly new client acquisitions. In May, Leadous experienced the highest revenue month in company history. More new customers signed […]
Read articleJune 2021
My thirteen and fifteen year old stepsons recently had an argument on a car ride home about who was more mature and asked me to intervene. I knew they wanted a clear-cut answer and were not asking for a life lesson, so I compromised and hit them with a thoughtful question: What does maturity look […]
Read articleApril 2021
Driving results from your marketing automation strategy is always going to circle back to one key area: data. That’s right. Data is the key to your success as a marketer. From preparing data for customer onboarding and implementation, to launching new demand gen programs, or simply keeping data storage costs down, clean data is […]
Read articleNovember 2020
NOVEMBER 10th, 2020 | MINNEAPOLISLeadous, a leading Adobe Platinum Partner, along with experts from Wagento and Adobe, deliver digital marketing best practices from top brands. Attendees will join executive thought leaders on November 12 at 10am CST for a discussion as they share key learnings from 2020 that will provide a fresh approach to assure your business has a […]
Read articleJuly 2020
Bringing Together the Thought Leaders of the Digital World JULY 16TH, 2020 | MINNEAPOLISLeadous, a leading Adobe Platinum Partner will join experts in the Marketing Industry and contribute to the first ever Digital Summit At Home Series. This is a 3-day, fully interactive online event that delivers all of the awesome learning and networking opportunities. Participants will join leaders […]
Read articleJune 2020
Leadous, NPARALLEL and Modus Bring Together Thought Leaders JUNE 2020 | MINNEAPOLIS — Ledous, a leading Adobe Platinum Partner announces they are co-hosting an exclusive webinar with top MN companies NPARALLEL and Modus. Thought Leaders from U.S. Bank, Exhibitor Magazine and Forbes.com Recognized sales experts will openly discuss relationship innovation in a virtual panel on June 24th at 11am CST. […]
Read articleMarch 2020
Minneapolis MN, March 25, 2020 — Global marketing automation agency Leadous, Inc. is now a Platinum-level partner with Adobe. This level was earned based on the unwavering dedication of the team to achieve multiple certifications while delivering high customer value. “We’re thrilled that our team has achieved this level of partner status within the Adobe ecosystem. Leadous […]
Read articleJanuary 2020
Strategic Partner Alignment Drive Success JANUARY 2020 | MINNEAPOLIS Leadous, a leading Marketo and Adobe Partner had their strongest quarter to date and is looking forward to an exciting 2020. Closely aligned with Adobe/Marketo, Leadous is committed to dedicating themselves to industry thought leadership, developing innovative digital experiences, growing their best-in-class team and positioning their customers for success. “People are […]
Read articleJanuary 2020
Providing a Competitive Edge To Drive Customer Success DECEMBER 2019 | MINNEAPOLIS Leadous, a leading Marketo and Adobe Partner Offers Experts on Demand. As one of the latest expanded offerings released, Marketing Automation Staffing has been in high demand. Leadous has been recognized as a top consultant when companies are in need of expert support to take their business […]
Read articleDecember 2019
As the beginning of a new year looms closer, marketers are counting down the days until something bigger, and possibly scarier, than a new decade comes along – the California Consumer Privacy Act (CCPA). With General Data Protection Regulation (GDPR) only recently in the rear view mirror, January 1st, 2020 will usher in the latest […]
Read articleOctober 2019
Sharing Expertise That Inspires and Creates Results October 31st, 2019 | MINNEAPOLIS Leadous, a leading Marketo and Adobe Partner continues to focus on industry thought leadership as a key differentiator. Recognized for the team’s unparalleled Marketo expertise and depth of marketing prowess, Leadous continues to put knowledge share at the forefront of their business. Always striving to inspire people to take their […]
Read articleJuly 2019
SEO is consistently one of the top lead generating sources for B2B marketers. And it’s a no brainer why. Without showing up in the top three results on Google, it’s likely your website (and products or services) will never be found by your prospects. But it’s not enough to know that SEO is important, write a few […]
Read articleJune 2019
You’ve got your audience list built, your email flow steps are setup for success and you’re itching to press send and see the opens and clicks come flooding in from what’s sure to be another amazing email program. But the success of your email campaign all hinges on one thing — your email actually making it […]
Read articleJune 2019
Employees Give Rave Reviews and Put Leadous in the Spotlight JUNE 3rd, 2019 | MINNEAPOLIS Leadous, a leading Marketo and Adobe Services Partner is named Best Places To Work by the Minneapolis / St. Paul Business Journal (MSP Journal). For over 20 years, the MSP Journal has been highlighting leading companies, like Leadous, based on employee feedback. Leadous is proud to […]
Read articleMay 2019
Are you considering outsourcing a portion of your marketing automation operations? You’re not alone. According to a study conducted by Marketo & Ascend2, 75% of successful marketing automation software users outsource a portion of their marketing automation strategy. And it’s no surprise why. In today’s market, it’s difficult to find and retain top marketing talent. […]
Read articleMay 2019
Leadous Loves Gives Back To The Community With a Twist of Orange Love MAY 29th, 2019 | MINNEAPOLIS Leadous, a premier Services Partner with Marketo, an Adobe company, is proud to announce their social responsibility program, dedicated to the community around them. Announcing Leadous Loves, a way for Leadous to make a difference in the marketing […]
Read articleApril 2019
It feels like just yesterday we were at Adobe Summit, traveling back in time to the 90’s ad agency and getting the scoop on the latest and greatest updates coming to Marketo and Adobe. In case you missed it, we’ve compiled a quick rundown of our three most important takeaways from the Marketing Nation Summit! B2B & […]
Read articleApril 2019
Leadous Met With Top Brands At The Adobe Summit APRIL 11, 2019 | MINNEAPOLIS: Leadous, a services partner of Adobe and Marketo, an Adobe company, sponsored the Adobe Summit that took place March 26th-28th in Vegas. The team was excited to showcase its partnership with Marketo and bolster relations with Adobe – and their customers, while […]
Read articleFebruary 2019
Company Vice President of Training and Development Leads by Example FEBRUARY 27, 2019 | MINNEAPOLIS: Leadous, a premier Marketo, an Adobe company, Services Partner operates on the notion that client experience and engagement is core to enabling powerful marketing technology to achieve impactful business results. Led by Vice President of Training and Development, Aimee LaBree Hohn, […]
Read articleJanuary 2019
Marketing is constantly evolving as customer trends evolve. With constant change, comes an obsessive need to evaluate and test your marketing tactics to make sure that what you’re putting your time and resources into is worth it! That’s where A/B and multivariate testing comes in. One of the great things about marketing automation is the […]
Read articleAugust 2018
With GDPR fully enforceable, there’s one topic on the top of every email marketer’s minds: the opt in. A good, and legally compliant, email marketing strategy revolves around the opt in. No one likes, with good reason, to get bombarded with emails from someone they don’t know. The email opt in is more than a […]
Read articleMay 2018
Marketing automation as a service combines Adobe Marketo Engage technology with the people, processes, and governance needed to operate it. Learn when the model fits, what it includes, and how to plan a successful transition.
Read articleApril 2018
The Winter Q1 ’18 Release is now available for all Marketo users, and it feels like it’s Leadous’ birthday all over again! The latest Marketo release features are hardworking, straight to the point enhancements that help marketers like you better reach your audience, with the experience your audience expects, and at the end of the day prove […]
Read articleJanuary 2018
The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on personal and professional goals, and hopefully new marketing budgets! If you’re anything like us, you’ve been prepping for the new year for a while—reviewing your year-end results, building out your marketing plan, and outlining SMART […]
Read articleDecember 2017
2017 Accomplishments Set Leadous Up for 2018 December 29th, 2017, Minneapolis, MN: Leadous, a Twin Cities Based Marketo Services Partner, confirmed investments in their clients, culture and Marketo expertise which drove key growth metrics in 2017. At Leadous, Client Centric means that every day the focus is on client success, helping organizations grow their pipeline by […]
Read articleNovember 2017
Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to successfully engage their customers, they need to understand them inside and out, and communicate with them according to their needs and expectations along the customer lifecycle. This approach generally means collecting a lot of data […]
Read articleOctober 2017
Originally Posted on CMOnation by Marketo. Bringing marketing automation into any organization requires buy in from a variety of executives. For marketers to make a case for an automation platform at an executive level, it is important to outline a plan that considers the benefits and ROI that apply to the entire organization. Recently, Leadous hosted an […]
Read articleJuly 2017
You know your organization needs marketing automation. You’ve got the strategy pulled together and the budget dollars estimated. Now how do you get your C-Suite on board with the investment? Thankfully, marketing automation isn’t unknown to most executives. At the Leadous event on July 25, Why Marketing Automation Has the Attention of Executives, you can hear directly […]
Read articleFebruary 2017
] In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to get to the good stuff–how do you implement it at your company? Because lead scoring requires the collaboration of sales and marketing to rank leads by sales-readiness and product fit, the most important place to start is setting […]
Read articleJanuary 2017
Marketo and Salesforce go together like peanut butter and jelly, ice cream and waffle cones, pizza and black olives (am I making anyone else hungry or is it just me?). You get the idea, Marketo and Salesforce CRM have a pretty seamless integration. And Marketo has gone all in (reupping their partner agreement with Salesforce for […]
Read articleMay 2016
Whether you’ve had an international marketing strategy for years, or you’re just getting started expanding your marketing footprint, it’s important to know the different email communication compliancy laws worldwide or you could be facing some pretty hefty fines. For the most part, many of the same regulations for U.S. email marketing (known as the CAN-SPAM Act), […]
Read articleMarch 2016
Team Expands to Close Gap on Marketo Expertise MONDAY, March 21, 2016, Minneapolis: Leadous, a Twin Cities Marketo services company, announced today that it has made several key hires to better support the needs of customers and prospects. This expansion comes at a time when Marketo is looking to expand its partner footprint to provide […]
Read articleFebruary 2016
If you are new to the CRM + marketing automation game, you and others in your sales and marketing department may find yourselves asking, “We already use a CRM- why do we need to use another tool?” While marketing automation works closely with your existing CRM, it is important to note they are not one […]
Read articleNovember 2015
Chances are if you have (or are considering having) a marketing automation platform, the idea of “automation” is a pretty important one for you. One of the crucial differentiators between a marketing automation platform and any other email sender is the ability to automate sophisticated, targeted campaigns across the lifecycle of your customer’s journey, easing the effort […]
Read articleJune 2015
If you’re just starting to look at marketing automation platforms, the natural question is, how is this different from what we’re already doing? Marketing automation platforms have a lot of myths floating around what they can and can’t do. If you’re looking for some clarification about what is and isn’t true, read on! Here are […]
Read articleMay 2015
Something we often hear from clients struggling with a newly minted automation tool is this: “I made the switch and it seems like I just have a more expensive email marketing tool.” We get it. The excitement of implementing a new software tool is gone, the training is over, and now it’s just you and […]
Read articleMay 2015
Data Quality Is A Challenge for Marketers Using a MAP Thursday, May 14th 2015, TWIN CITIES, MN: Leadous, the Twin Cities’ premiere marketing automation services company, today announces a partnership with Salesforce.com, a move that shows Leadous’ continued dedication to supporting marketing success in the MAP marketplace. This partnership takes Leadous’ consulting offerings to the […]
Read articleApril 2015
The Sole Marketo-Only Services Provider in the Twin Cities THURSDAY, APRIL 22nd, 2015, TWIN CITIES, MN: Leadous, the Twin Cities’ premiere marketing automation services company announced a partnership with Marketo in support of its Twin Cities based deployments. This partnership symbolizes Leadous’ dedication to bring expertise and experience to the local Marketo install base, helping […]
Read articleMarch 2015
Company Helps Organizations Grow Their Pipeline By Improving MAP Strategies THURSDAY, MARCH 12th, 2015, TWIN CITIES, MN: Leadous LLC officially launches as the Twin Cities’ premiere marketing automation strategy company. Leadous focuses on companies looking to define their lead generation strategy, implement a marketing automation platform (MAP) and drive growth for sales. MAP solutions are […]
Read articleJune 2024
Best Practices for Digital Marketers At Leadous, we are all about pushing creative boundaries while maintaining a high standard of professionalism. The strategic use of emojis can be a game-changer; note the word Strategic. Emojis are fun symbols, and their use becomes a powerful tactic that can enhance your message, engage your audience, and add...
Read articleFebruary 2024
The Leadous Slices have rated the 10 most overlooked technical tips and best practices for maximizing engagement and efficiency on marketing platforms. Some won’t surprise you a bit, but you can admit you haven’t addressed the tip in well, forever; others will astonish you, and in the end, it just goes to show that at...
Read articleFebruary 2024
Maintaining good data hygiene is essential for businesses looking to derive meaningful insights and make informed decisions. Here’s a closer look at the steps you can take to improve data hygiene in your organization: 1. Establish Clear Data Management Policies: – Define Data Ownership: Clearly define who is responsible for different types of data within...
Read articleJanuary 2024
MINNEAPOLIS | MN, JANUARY 8TH, 2023: Leadous is thrilled to announce Phil Kline, Client Success Manager, as the exceptional team member for the month for 2023. Phil has been selected as the “Slice of the Year” due to his remarkable contributions that have left a lasting impact on the clients he serves, his fellow team members,...
Read articleDecember 2023
Leadous’ Marketing Automation Instance Checklist The holiday season is upon us, a time for giving and sharing. As a marketing operations professional, what if we told you that the best gift you can receive from your partner this holiday season would be a Checklist? Not the kind to check to see if you’ve been naughty...
Read articleNovember 2023
MINNEAPOLIS | MN, NOVEMBER 9TH, 2023 – Marketing teams are sizzling with excitement as the dynamic duo of Leadous and Chili Piper spice up their strategies, delivering accelerated results that have the industry buzzing. The partnership between these two marketing automation champions is adding the perfect touch of “heat” and “juice” to marketing initiatives. Leadous, a leading marketing automation agency,...
Read articleMay 2023
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Read articleMay 2023
MARKETING AUTOMATION CONCENTRATION AND ADOBE MARKETO CERTIFICATION TO DRIVE CAREER PLACEMENT MINNEAPOLIS | MN, MAY 1st, 2023: Leadous, a nine-year gold Adobe partner focused exclusively on Marketo Engage, has announced a partnership with Metro State University, a member of Minnesota State. Metro State University constantly strives to find opportunities for its students post-graduation that propel them into their...
Read articleApril 2023
Minneapolis, MN APRIL 3, 2023 — Global marketing automation agency and 9+year Adobe Gold Partner Leadous, Inc. announced their partnership with industry leading data transformation company, Search Discovery. With over 30 years of combined experience, this partnership positions Leadous and Search Discovery’s clients the opportunity to deliver a digital experience backed by data. “We are thrilled to be partnering with Leadous,...
Read articleApril 2022
Capturing Engagement Of Every Unique Customer Journey Minneapolis | MN, March 31st, 2022: Global marketing automation agency and Adobe preferred Partner Leadous, Inc. announced their partnership with industry leader Chili Piper. This powerful partnership creates the value of advanced Marketing Automation paired with leading inbound conversion – in real-time. With both of these powerful capabilities working together, companies will be...
Read articleDecember 2021
With the new year right around the corner the whole office is going to be filled with folks making resolutions to ‘Sharpen the Saw’ as Steven Covey would say. Whether you call it sharpening the saw or just practicing self-care, people commonly vow to drink more water, eat better food and get more sleep. One...
Read articleOctober 2021
A quick search for ‘Lead Scoring’ tells you all about the methodology of assigning leads points for their demographic and behavior data to better qualify people for sales teams. Adobe has ‘The Definitive Guide to Lead Scoring’ and countless other docs to tell you what and how. They all agree and so do we, that without...
Read articleSeptember 2019
Continuing To Thrive As A Global Business Leader While Committed To The Local Community SEPTEMBER 23rd, 2019 | MINNEAPOLIS Leadous, a leading Marketo and Adobe Services Partner is welcomed to the Dakota County Regional Chamber Of Commerce. Leadous is known for their award winning dedication to each team member and high-quality client experiences, creating a…
Read articleApril 2018
Originally posted in Minnesota Business Magazine Yesterday, was the debut Marketers’ Community event curated by Laura King. The event sold out in two days and had a long waiting list, signaling that the marketing community is looking for alternative ways to learn and network. The first topic, in a series to follow, focused on MarTech:...
Read articleMarch 2018
Expanded Services Fill Gaps for Marketo Users For release: March 2018, Minneapolis, MN Leadous, a Twin Cities based Marketo Services Partner, announced the launch of their latest service offering, Marketo Support. Marketo Support allows users immediate resolution to campaign challenges that don’t require a services contract for hours or days of support. “Given the … Continue reading Leadous Launches Marketo Support Offering →
Read articleJanuary 2018
Minneapolis Marketo Business Solutions Summit Join Funnelwise, Modus Engagement, OppSource, RingLead and Leadous For release: January 2018, Minneapolis, MN: Leadous, a Twin Cities Based Marketo Services Partner, announced the date for the Minneapolis Marketo Business Solutions Summit. To take part in this executive event on January 30th at 8:00 AM, 2018 at Leadous Headquarters pre … Continue reading January 30th: Partner Summit →
Read articleDecember 2017
Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications – Email Marketing Daily Emojis are, for better or worse, a huge trend for consumers. So it’s no surprise that more and more brands are choosing to incorporate emojis into their email subject lines. But do they...
Read articleNovember 2017
Leadous Expands Services Team To Support Increasing Demand for Marketo Expertise Employee Spotlight on Megan Wolfe, Campaign Strategist Megan is a 2017 graduate from the University of Minnesota, Twin Cities with a Bachelor of Science in Marketing and Human Resources and a Minor in Management. While she was at the University of Minnesota, … Continue reading Get to Know the Leadous Team: Introducing Megan Wolfe →
Read articleOctober 2017
Leadous, a Twin Cities-based Marketo Services firm is excited to announce the new addition of Becca Lawson, Business Development Coordinator, to the team. “We are excited for Becca to join Leadous to help accelerate Marketo’s go-to-market strategy. Becca’s experience working in a demanding call center atmosphere gives her the discipline needed to drive Marketo opportunities...
Read articleMarch 2017
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Read articleJune 2016
Sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data EVERY YEAR (DiscoverOrg). It’s pretty clear a clean database is important to the success of your marketing and sales efforts. No sales or marketing rep wants to waste a campaign on contacts that don’t exist. So what do you...
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